Searching for call to action plans wasn’t really hard. I guess, I just didn’t think that the call to action could also be subliminal. I’m providing two examples, one that’s physically telling you to do something and the other that’s subliminal.

This ad is really interesting. It’s talking about one of those things that a lot of people are afraid of. Nobody wants to get old and wrinkly. But, once we are old, we still want to be considered beautiful. This ad brings up the issue in a campaign form of a debate and asks you to join by going to the website.

This Maybelline campaign is very common for makeup and beauty ads. This is basicaly saying that if you want to get rid of fine lines, dark circles, and crow’s feet then you need to use new anti age Eraser. It doesn’t actually it, but it’s implied.